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Cadbury accused of “airbrushing faith” by the Church of England

Cadbury accused of “airbrushing faith” by the Church of England

The Easter Holidays are fast approaching with the last few schools breaking up on Friday. Have you thought about what is going to keep your little one occupied over the Easter break? 

I’m sure an Easter egg hunt is on the cards. Or should I simply say “egg hunt”? Perhaps Cadbury considers the phrase “Easter egg hunt” to hold too many religious connotations as they have decided to drop the word from their recent egg hunt advert?

Cadbury and the National Trust have been in partnership for over 10 years holding Easter egg hunts at various National Trust properties all over the UK. But this year their annual Easter egg hunt has gone through a significant rebranding. The Easter event which was previously called the “Easter Egg Trail” has now been renamed “Cadbury Egg Hunt” to make the event more inclusive. A Cadbury representative has spoken out saying "We invite people from all faiths and none to enjoy our seasonal treats."

However, their rebranding has not gone unnoticed and the Church of England has waded in on the controversy. A spokesman from the Church added: "This marketing campaign not only does a disservice to the Cadburys but also highlights the folly in airbrushing faith from Easter."  As well as sparking anger amongst some senior members of the church, the Prime Minister Theresa May has condemned the “absolutely ridiculous” decision to drop the word Easter from a Cadbury and National Trust egg hunt.

Do you think this is a case of the marketing world gone mad? Let us know your thoughts through Facebook and Twitter…

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