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Rest... don't pop...urges health chief

Rest... don't pop...urges health chief

A campaign by public health England (PHE) has commenced that will urge the British public not to dash to the doctors this winter when faced with coughs and colds.  The reason being that the over prescribing of antibiotics, in time leads to a tolerance of the medicine, and subsequently will have little effect in the future.

In coming weeks TV ads and billboards will be prevalent, in order to increase the awareness of the issue which year on year is getting worse.

Professor Paul Cosford, Medical Director at PHE, commented: "Antibiotic resistance is not a distant threat, but is in fact one of the most dangerous global crises facing the modern world today.

"Taking antibiotics when you don't need them puts you and your family at risk of developing infections which in turn cannot be easily treated with antibiotics.

"Without urgent action from all of us, common infections, minor injuries and routine operations will become much riskier."

We at UKMums.tv welcome the campaign and urge our readers to take heed. It's not about the next few weeks it's about the future health of the nation.

Of course there are certain groups such as the elderly, or those that have immune deficiencies that must always seek medical help. But a cough or cold in someone otherwise healthy, perhaps rest and simple drugs such as paracetamol should be enough.

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